Top App Languages in 2016

This article covers which are the most popular and the  top app languages in 2016. The list is comprised from various sources, including Applingua’s own experience with clients.

Top 5 App Localization Languages of 2016

  • Chinese (Simplified)
  • Japanese
  • Korean
  • French
  • German

Paid vs Free

A difference has been seen between free and paid apps. Free apps tend to follow the above list, whereas a significant revenue share can be seen in the following:

  • Japanese
  • German
  • French
  • Italian
  • Chinese

It appears from the evidence currently available online that free apps tend to do very well in China, but paid less so.

The Longer List

If you are looking for additional languages, we would recommend, in no particular order…

  • Spanish
  • Russian
  • Portuguese (Brazilian)
  • Indonesian
  • Malaysian
  • Dutch
  • Swedish
  • Polish

Every App (and Platform!) is Different

Remember, every app is different. These top languages are an average, a generalization based on current market size, potential market size and experiences with our own clients.

We recommend looking at stats for your particular segment before choosing which languages are successful. For example, if you are making a social media app, find out in which countries the social media platforms you are linking with are successful. Always do a bit of research before setting out.


* Disclaimer: The following languages are based on research across several reputable sources and tidbits of information given by Apple at WWDC 2015. It is impossible to give you a definitive list and remember, every app is different. This is our interpretation based on our evidence and we cannot accept responsibility should you choose these languages and don’t work for you.

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